A new report by PwC reveals a strong upward trend in Africa’s entertainment and media (E&M) industry.
According to the findings, Nigeria is leading the continent’s market with an estimated 11.2% growth in 2024. The country’s compound annual growth rate (CAGR) is projected to reach 7.2% through 2029, followed by Kenya (5.2%) and South Africa (3.5%).
Key growth drivers include mobile internet and data usage, streaming and OTT video platforms, audio and podcast content, and advertising-supported digital models.
The report emphasizes that entertainment in Africa is evolving beyond culture into a strategic pillar of the digital economy, influencing business, investment, and economic policy across the continent.
